Episode #12: Nathan Nichols, Storie Co.

Nathan Nichols, co-founder of Storie Co., joins Bob Paden and Adam Hayes for an inspiring conversation about entrepreneurial grit, hospitality, and finding "riches in the niches." Storie Co. is an Indianapolis-based firm that invests in, develops, and manages resort real estate throughout the Midwest, focusing on properties that immerse guests in the outdoors and local experiences. Nathan shares how his unconventional journey—from busser to asset manager for a $1.5 billion portfolio—shaped his unique approach to hospitality and business building. Listeners will discover how Storie Co. targets underperforming, outdoor-focused resorts, breathing new life into properties like Pine Mountain Resort in Michigan. Nathan discusses the challenges of acquiring distressed assets, working with second-generation owners, and the operational strategies Storie Co. uses to unlock value for investors and communities. The episode explores the importance of relationships, especially those formed in Indiana's tight-knit entrepreneurial landscape, and how partnering with Milhaus gave Storie Co. the infrastructure to punch above its weight. On a personal note, Nathan recounts his childhood adventures in San Diego, his cross-country career journey, and his hilarious quest to obtain a pilot's license—with plenty of support from his wife Brandy and their mini Aussie doodle, Rudy. Above all, this warm, candid episode reminds us that hospitality is about creating memorable stories. Tune in for a masterclass in niche business strategies, resilient leadership, and why getting outside is often the best investment of all.