Episode 12: Pricing your Massage Practice (Part 2)

Join us as we continue our discussion on a subject that affects every independent massage therapist—pricing. We explore the psychological aspects of pricing and the impact it your price point has on your business. Did you know that women and minorities often underprice their services by 20% more than others? This episode sheds light on the reasons behind this phenomenon and provides empowering insights. Suzanne and Vince discuss the importance of recognizing your true value, regardless of your background, and how to confidently price your services in the market. You'll gain practical tips on communicating price increases to your clients and ensuring a smooth transition. Discover the value of creating bundles at your current rate to provide clients with a sense of security during pricing changes. Whether you're a massage therapist, a small business owner, or simply interested in understanding the psychology of pricing, this episode offers valuable advice and encourages you to step into your worth. Don't miss this episode that explores pricing, self-perception, and the path to a more successful and fulfilling practice.