Episode 12 - Words that sell. Words that repel with Cath Reohorn

from The Fitness Business Life Podcast · host Michael John Lennon

Cath Reohorn taught psychology for a decade before moving into copy writing for coaches. In this episode she and I discuss the best practices for businesses, the changes in copy writing with the introduction of AI and why repelling an audience is more important than attraction. Hope you enjoy and subscribe.

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This episode is 52 minutes long.

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This episode was published on June 20, 2025.

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