Episode 123: The Key to Sales is Human Connection - David Fisher

<p><span style="font-weight: 400;">If you work the top of the funnel, it's easy to believe that you don't need to build a deep rapport with your prospects. Once you get your foot in the door, your job is to hand them off to another representative, so building more than a superficial relationship may seem unnecessary. However, today's guest believes that sales is all about the human connection, no matter where you are in the sales process.</span></p> <p><span style="font-weight: 400;">David Fisher is a coach, speaker, and the author of a number of books. In today's episode, David is discussing his book called</span> <em><span style= "font-weight: 400;">Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection.</span></em> <span style="font-weight: 400;">Listen to the conversation to hear about why David believes that human connection matters at all parts of the funnel, how to build rapport in just a minute or two, and why face-to-face communication matters so much.</span></p> <p><span style="font-weight: 400;">Episode Highlights:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Whether the human connection is necessary at all stages of the pipeline</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why the human connection matters even at the top of the funnel</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can build rapport in just one or two minutes</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can build on your own natural traits</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of face-to-face communication</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get started practicing the concepts in David's book</span></li> </ul> <p><span style="font-weight: 400;">Resources:</span></p> <p><a href= "https://davidjpfisher.com/podcast/predictable/"><span style= "font-weight: 400;">David Fisher's Predictable Prospecting Landing Page</span></a></p> <p><a href= "https://www.amazon.com/Hyper-Connected-Selling-Leveraging-Influence-Connection-ebook/dp/B071HVRX7Z"> <span style="font-weight: 400;">Hyper-Connected Selling</span></a></p> <p><a href="https://www.linkedin.com/in/iamdfish/"><span style= "font-weight: 400;">David on LinkedIn</span></a></p> <p><a href="https://twitter.com/dfishrockstar"><span style= "font-weight: 400;">David on Twitter</span></a></p>