<p><span style="font-weight: 400;">The way that we utilize data can make all of the difference when it comes to sales. It's more important to make quality connections and have meaningful conversations with prospects than to contact a large quantity of prospects on a superficial level. Utilizing data in the right way can help you make those quality connections.</span></p> <p><span style="font-weight: 400;">Today's guest is Matt Amundson, the VP of marketing for EverString. Listen to today's episode to learn more about what EverString does and what Matt has to say about how data can be used to help prospectors learn more about their prospects and make conversations more meaningful.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What EverString does</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How EverString's processes work</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How companies that engage with EverString have their data together</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How EverString handles different parts of the pipeline</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Whether EverString improves forecasting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why a meeting may not turn into an opportunity</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Using technology as an aid rather than a replacement</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href= "https://www.linkedin.com/in/matt-amundson-91657236/"><span style= "font-weight: 400;">Matt Amundson</span></a></p> <p><a href="https://www.everstring.com/"><span style= "font-weight: 400;">EverString</span></a></p> <p><span style="font-weight: 400;">Email Matt at:
[email protected]</span></p>
