Episode 126: Creating Value to win over Clients - Anthony Iannarino

<p><span style="font-weight: 400;">Do you know what the four levels of value are, or how you can win clients over from your competitors by creating more value for your clients? Today's guest didn't just write the book on that subject, he actually wrote three books on the subject.</span></p> <p><span style="font-weight: 400;">Anthony Iannarino is the author of</span> <em><span style="font-weight: 400;">The Only Sales Guide You'll Ever Need</span></em><span style= "font-weight: 400;">,</span> <em><span style= "font-weight: 400;">The Lost Art of Closing</span></em><span style= "font-weight: 400;">, and his latest book,</span> <em><span style= "font-weight: 400;">Eat Their Lunch</span></em><span style= "font-weight: 400;">. These books are a trilogy of useful information for salespeople. Listen to the episode to hear how Anthony suggests using these books, why he believes it's important to separate service and product, and how to apply his four levels of value to different stakeholders.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Anthony's books</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Separating service and product</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Winning clients by creating greater value than competitors</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The four levels of value</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How the four levels of value apply to the different stakeholders</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Winning with the intangibles</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://thesalesblog.com/"><span style= "font-weight: 400;">Anthony Iannarino</span></a></p> <p><a href= "https://www.amazon.com/dp/B01K1ATYQ4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1"> <em><span style="font-weight: 400;">The Only Sales Guide You'll Ever Need</span></em></a></p> <p><a href= "https://www.amazon.com/dp/B01MSVZGTL/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1"> <em><span style="font-weight: 400;">The Lost Art of Closing</span></em></a></p> <p><a href= "https://www.amazon.com/Eat-Their-Lunch-Customers-Competition-ebook/dp/B079WMGSL5"> <em><span style="font-weight: 400;">Eat Their Lunch</span></em></a></p>