Episode 13 - Direct vs. Indirect Competition

Episode 13 features Lisa Tretler, who has over 25 years of experience coaching, consulting & mentoring businesses & entrepreneurs in the areas of goal setting, business plan development, and marketing and growth strategies. In this episode, Lisa shares her experience starting her consulting firm, Business Boosters Consulting. She also discusses effective ways for small businesses to understand their competition, the difference between direct & indirect competition, and how to better articulate one's value proposition. Lisa is the CEO of Business Boosters Consulting, a business strategy consulting firm, WomInsight, a career development and growth firm for women, and was a co-founder of The Acceleration Project (TAP), a nonprofit harnessing the talent of professional women to accelerate small business growth. Lisa is also the Strategist-in-Residence at the Hynes Institute. Connect with Lisa https://www.linkedin.com/in/lisatretler/ http://www.businessboostersconsulting.com/ https://www.wominsight.com/ https://www.iona.edu/faculty/tretler-lisa About GaelVentures GaelVentures is the Hynes Institute for Entrepreneurship & Innovation's community incubator at Iona University. The Hynes Institute is an interdisciplinary hub for the development of creativity and leadership skills critical for success in a global economy. Learn how to take your ideas from concept to execution. Take a course on the entrepreneurial mindset, attend a guest lecture, and collaborate with peers and mentors in our coworking space. This podcast is made available through the generosity of Jim and Anne Marie Hynes