Episode 13: From Founding to Branding: A 40-Year Architectural Business Journey with Mark Elster

In this episode, Mark discusses the importance of choosing the right name for a firm, reflecting on its leadership and values while ensuring future growth and inclusivity. He shares the story of renaming the firm to AOME Architects, eliminating surnames to foster a culture of equality and set a foundation for future partners. Delving into the significance of branding and marketing in architecture, Mark offers insights into building a meaningful brand identity and the challenges of rebranding. Through some hard-hitting conversations about change orders, he emphasizes the importance of accountability and transparency in client relationships, advocating for a collaborative approach to project management.  Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://americanarchitecture.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Social Media Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/americanarchitecturemedia/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/american-architecture-media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/americanarchitecturemedia/⁠⁠ Disclaimer: Reference to any specific product or entity does not constitute an endorsement or recommendation by American Architecture. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by any American Architecture employee on the podcast are their own and do not reflect the views of American Architecture. If you have any questions about this disclaimer, please contact our [email protected]