Episode 130: The Marketing Perspective - Chris Dayley

<p><span style="font-weight: 400;">Today's guest comes from the marketing side of the business. And while that may be an unusual choice for this podcast, what Chris Dayley has to say about digital marketing can be useful for prospectors as well.</span></p> <p><span style="font-weight: 400;">Chris is a digital marketing entrepreneur, speaker, and neuromarketer. He is also the VP of testing and site optimization at Disruptive Advertising in Utah. He's skilled at helping people understand the impact of website landing pages, testing, analytics, and psychology. Listen to the episode to hear what Chris has to say about how his work related to outbound sales and different ways to use data, metrics, and testing.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Chris's work fits into an outbound, targeted approach</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Chris is doing with analytics</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Using data to refine the pitch</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Metrics that can help prepare for contacting prospects</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Chris uses testing</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Technology used for testing in sales</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How best practices can vary from company to company, even within the same industry</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://www.linkedin.com/in/chrisdayley/"><span style= "font-weight: 400;">Chris Dayley</span></a></p> <p><a href= "https://twitter.com/Chrisdayley?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">Chris on Twitter</span></a></p> <p><a href= "https://www.disruptiveadvertising.com/blog/"><span style= "font-weight: 400;">Disruptive Advertising Blog</span></a></p>