Episode 131: The Relationship Between Sales and Marketing - Max Altschuler

<p><span style="font-weight: 400;">You may recognize today's guest from previous episodes of this podcast. Max Altschuler is the CEO and Founder of SalesHacker Inc. and the VP of Marketing at Outreach.io. Max is also one of the co-authors of a new book,</span> <em><span style="font-weight: 400;">Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale 1st Edition</span></em></p> <p><span style="font-weight: 400;">In today's conversation, Max talks about his new book, what inspired him to get involved with it, and what teachings in the book are most useful for sales professionals. Listen in to hear Max's ideas on how sales and marketing to work together, how to use sales engagement strategies in closing, and what Max sees changing in the near future.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What made Max decide to get involved with this new book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What teachings in the book are most impactful for sales professionals trying to start and close conversations with people they don't know</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Max's definition of sales engagement</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Which channels sales can use to better coordinate with marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How do sales methods of advancing prospects in the pipeline align with marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How sales engagement principles can be applicable to closing</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Changes in how CRMs are being used</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Max sees changing in 2020</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href= "https://www.linkedin.com/in/maxaltschuler/"><span style="font-weight: 400;"> Max Altschuler</span></a></p> <p><a href="https://www.saleshacker.com/"><span style= "font-weight: 400;">SalesHacker Inc.</span></a></p> <p><a href="https://www.outreach.io/"><span style= "font-weight: 400;">Outreach</span></a></p> <p><a href= "https://www.amazon.com/Sales-Engagement-Companies-Modernizing-Humanization/dp/1119584345"> <em><span style="font-weight: 400;">Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale</span></em></a></p>