Episode 133: Successful (Not Stressful) Prospecting - Jason Bay

<p><span style="font-weight: 400;">Just the idea of prospecting can be stressful. Calling strangers can take a real toll on you, and it's easy to get discouraged and believe that prospecting isn't right for you. But within a predictable framework, prospecting doesn't have to be so difficult. That's part of what today's guest is here to talk about.</span></p> <p><span style="font-weight: 400;">Joining the podcast today is Jason Bay. He is the Co-Founder and Chief Founding Officer of Blissful Prospecting, a company that works with clients to create a predictable prospecting system. Listen in to hear what Jason has to say about how he got into prospecting, his approach to creating personas, and how to address common errors in messaging.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What prompted Jason's interest in prospecting</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Mixing modalities</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How much time Jason spends in the planning stages with clients to develop messaging</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Jason's approach to personas</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The ideal client profile identifier</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Applying the research to one-person consulting businesses</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Errors in messaging that Jason sees frequently</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Jason's REPLY method</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Incorporating personalization in messaging</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://www.linkedin.com/in/jasondbay"><span style= "font-weight: 400;">Jason Bay</span></a></p> <p><a href= "https://d.docs.live.net/19380b3e690d1b31/Documents/2019/Work/May/Podcast%20Motor/blissfulprospecting.com"> <span style="font-weight: 400;">Blissful Prospecting</span></a></p> <p><a href= "https://www.amazon.com/dp/B00KZ4TNRM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1"> <span style="font-weight: 400;">Selling Above and Below the Line</span></a></p> <p><a href="https://blissfulprospecting.com/marylou"><span style= "font-weight: 400;">Free Guide to Getting Started with Video Prospecting</span></a></p>