Episode 14: Lead Generation

Episode 14 of the Growth Decoded podcast, hosted by ActiveCampaign, titled "Episode 14: Lead Generation" was published on February 15, 2022 and runs 37 minutes.

February 15, 2022 ·37m · Growth Decoded

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Summary

This episode investigates, "Lead Generation" and breaks the topic into 2 areas:1. What is lead generation and how should you think about it?2. What are some common and effective tactics for lead generation?You'll hear from internationally-acclaimed speaker, business and marketing consultant, college educator, prolific blogger and best-selling author: Mark W. Schaefer!In this episode you'll learn:• What is lead generation? What is a "lead" ?• Why is lead generation so difficult?• The question you must be able to answer if you want your marketing strategy to work. • Why the internet is an archipelago (what is an archipelago?)

Episode Description

This episode investigates, "Lead Generation" and breaks the topic into 2 areas:

1. What is lead generation and how should you think about it?
2. What are some common and effective tactics for lead generation?

You'll hear from internationally-acclaimed speaker, business and marketing consultant, college educator, prolific blogger and best-selling author: Mark W. Schaefer!

In this episode you'll learn:

• What is lead generation? What is a "lead" ?
• Why is lead generation so difficult?
• The question you must be able to answer if you want your marketing strategy to work.
• Why the internet is an archipelago (what is an archipelago?)

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