Episode 14 - Selling London's Transport

We'd hoped to get this episode out last Monday but due to one of my rats falling ill I've been unexpectdly occupied the last week so we're a little late.   In this episode we are discusing the advertising of the underground, and railways in general, during the 1920s and 30s as they saught to maintain their market against the rise of the motor car. This episode follows nicely on from our last two with Emily and Paul on the branding of London Transport.   To see the visuals for this episode head over to our youtube video here: https://youtu.be/IzljC7TIIlc   Part of the research for this episode stems from an essay written by Simon in pursuit of his MA in Railway Studies from the University of York, so an acknowledgement of the support from Dr David Turner in writing that essay is also due.   Follow our Twitter: www.twitter.com/railstonowhere    Support the Podcast through our Patreon and get bonus episodes, behind the scenes content and more: www.patreon.com/railstonowhere    Thanks to our wonderful Patreons who help make Rails to Nowhere happen and especial thanks to our £10 patreon ValkyrieLeamons.   Follow Simon at: www.twitter.com/reddragontweets   Our roundtable with History Indoors can be found here https://www.youtube.com/watch?v=te7NtsEiadM Ela talks Jersey Railways with Gareth Dennis https://www.youtube.com/watch?v=S7OnwVwiXnQ&t=3890s   Music: Cassette by Infraction https://inaudio.org/track/cassette-synthwave/used under Creative Commons Attribution Unported 3.0 (CC BY 3.0   Bibliography Ashford, David. London Underground: A Cultural Geography. Liverpool: Liverpool University Press, 2013. Barman, Christian. The Man Who Built London Transport: A Biography of Frank Pick by Christian Barman. Newton Abbot: David and Charles, 1979. Barnicoat, John. Posters: A Concise History. Thames and Hudson, 1986. Beaumont, Matthew, and Micheal Freeman. ‘Introduction: Tracks to Modernity’. In The Railway and Modernity: Time, Space and the Machine Ensemble, edited by Matthew Beaumont and Micheal Freeman, 13–43. Bern: Peter Lang, 2007. Carter, Ian. Railways and Culture in Britain. Manchester: Manchester University Press, 2009. Church, Roy. ‘Mass Marketing Motor Cars in Britain before 1950: The Missing Dimension’. In Rise and Fall of Mass Marketing, 36–57. London: Routledge, 2015. Cole, Beverley, and Richard Durack. Railway Posters 1923-1947. London: Laurance King Publishing, 1992. Dendy Marshall, C.F., and R.W. Kidner. History of the Southern Railway. Shepperton: Ian Allan, 1963. Divall, Colin. ‘Civilising Velocity: Masculinity and the Marketing of Britain’s Passenger Trains, 1921-1939’. Journal of Transport History 32, no. 2 (2011): 164–91. Flood, Catherine. ‘Pictorial Posters in Britain at the Turn of the Twentieth Century’. In London Transport Posters: A Century of Art and Design, edited by David Bownes and Oliver Green, 15–36. Aldershot: Lund Humphries, 2008. Foxell, Clive. The Metropolitan Line. Stroud: The History Press, 2010. Frost, Lona. Railway Posters. Oxford: Shire Library, 2012. Green, Oliver. ‘Appearance Values: Frank Pick and the Art of London Transport’. In London Transport Posters: A Century of Art and Design, edited by David Bownes and Oliver Green, 37–62. Aldershot: Lund Humphries, 2008. Green, Oliver. Frank Pick’s London: Art Design and the Modern City. London: V&A Publishing, 2013. Harrison, Shirley, and Kevin Moloney. ‘Comparing Two Public Relations Pioneers: American Ivy Lee and British John Elliot’. Public Relations Review 30, no. 2 (2004): 205–15. Hawkes, Irene. A History of the Metropolitan Railway & Metro-Land. Manchester: Oxford Publishing Co, 2018. Haywood, Russell. ‘Railways, Urban Form and Town Planning in London; 1900-1947’. Planning Perspective 12, no. 1 (1997): 37–69. Honor Oak Local History Project. A Street Door of Our Own: A Short History of Life on an LCC Estate by Local People from the Honor Oak Estate London 1977. London: Honor Oak Local History Project, 1977. Horne, Mike. An Alphabet for the Underground: The Work and Elgacy of Edward Johnston. Capital Transport Publishing Ltd., 2022. Jackson, Alan. London’s Metroland. Harrow: Capital Transport, 2006. Jackson, Alan. London’s Metropolitan Railway. London: David and Charles, 1986. Laird, Pamela Walker. ‘“The Car without a Single Weakness”: Early Automobile Advertising’. Technology and Culture 37, no. 4 (1996): 796–812. Law, Michael John. ‘“The Car Indispensable”: The Hidden Influence of the Car in Inter-War Suburban London’. Journal of Historical Geography 38 (2012): 424–33. Law, Michael John. The Experience of Suburban Modernity: How Private Transport Changed Interwar London. Manchester: Manchester University Press, 2014. London Passenger Transport Board. The Overhaul of Underground Rolling Stock. London: London Passenger Transport Board, 1937. London Transport Museum. London By Design: The Iconic Transport Designs That Shaped Our City. London: Ebury Press, 2016. ‘Metroland’. BBC, 1973. Metropolitan Railway. Metro-Land (1924 Edition). Edited by London Transport Museum. 2004 Facsi. London: Southbank Publishing, 2004. Middleton, Allan. It’s Quicker by Rail: The History of LNER Advertising. Stroud: Tempus, 2002. ‘Railways and Publicity: How the Railways Promoted Their Services’. Railway Wonders of The World Vol2, 1935. https://railwaywondersoftheworld.com/publicity.html. Rieger, Bernard. ‘“Fast Couples”: Technology, Gender and Modernity in Britain and Germany during the Nineteen-Thirties’. Historical Research 76, no. 193 (2003): 364–88. Rieger, Bernard. Technology and the Culture of Modernity in Britain and Germany 1890-1945. Cambridge: Cambridge University Press, 2008. Roope, Caroline. The History of the London Underground Map. Barnsley: Pen & Sword History, 2022. Saler, Michael. The Avant-Garde in Interwar England: Medieval Modernism and the London Underground. Oxford: oxford University Press, 1999. Scott, Peter. ‘Marketing Mass Home Ownership and the Creation of the Modern Working-Class Consumer in Interwar Britain’. Business History 50, no. 1 (n.d.): 4–25. Shin, Hiroki. ‘Marketing Strategy in Britains Mainline Railways, 1923-38’. Journal of Historical Research in Marketing 9, no. 4 (2017): 425–50. Streamlined, 1930s. https://www.youtube.com/watch?v=XWxOta5n1Iw. ‘The Architecture the Railways Built: Episode 5’. Yesterday, 2020. The Railway Gazette. Improving London’s Transport. London: Transport (1910) Limited, 1946. Turner, David. ‘Managing the “Royal Road”: The London & South Western Railway 1870-1911’, 2013. Turner, David. ‘The Art of Railway PR: Learning from the Past, John Elliot and the Southern.’ Website of David Turner Railway and Brewing Historian, 2018. https://davidturnerrailway.wordpress.com/2018/01/05/the-art-of-railway-pr-learning-from-the-past/. Watts, D.C.H. ‘Evaluating British Railway Advertising: The London North Eastern Railway Between The Wars’. Transport History 25, no. 1 (2004): 23–56.