Episode 140: Marketing and Podcasting - Michael Greenberg

<p><span style="font-weight: 400;">Should you consider podcasting as part of your multi-touch campaigns? Can podcasting improve your sales numbers, and can you use your sales skills to make a quality podcast – or use podcasting to hone your sales skills? Today's guest is here to discuss how sales professionals could be using podcasts.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Michael Greenberg is the CEO of Call for Content, a podcasting agency that makes it easy for businesses and organizations to develop podcasts. Listen to the interview to hear what Michael has to say about strategies for using podcasts to drive sales, routines and duration options for beginning podcasters, and the importance of consistency in podcasting.</span><span style="font-weight: 400;"> </span></p> <p><strong>Episode Highlights:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Whether podcasting is on the radar for sales executives</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Success rates using podcasting strategies</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Inviting prospects onto the podcast as experts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What sales executives can talk about on a podcast</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Typical rhythms of salespeople starting a podcast</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Building camaraderie through podcasts</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Coordinating guest posts with your social media</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Using podcast agencies</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Podcast duration guidelines</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What kind of research goes into a 30-minute podcast</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Consistency in podcasting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Next steps for salespeople who are interested in podcasting</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Podcasts as an opportunity for role-playing</span> </li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="https://www.linkedin.com/in/gentoftech/"><span style= "font-weight: 400;">Michael Greenberg</span></a></p> <p><a href="https://www.callforcontent.com/"><span style= "font-weight: 400;">Call for Content</span></a></p> <p><a href= "https://www.callforcontent.com/b2b-podcast-playbook"><span style= "font-weight: 400;">The B2B Podcast Playbook</span></a></p>