Episode 142: Diversity in the Sales and Marketing Industry - Natalie Severino

<p><span style="font-weight: 400;">While the importance of diversity is stressed in many industries today, other fields are still known for being "old boys clubs" – and sales is one of those fields. Today's guest is here to talk about diversity in the sales and marketing industry and what has and hasn't changed for women in those fields.</span><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Natalie Severino is the Vice President of Marketing at Chorus.ai. Listen to the conversation to hear what Natalie has to say about the research studying differences between men and women in sales, how men and women respond differently to job descriptions and requirements, and what people in leadership can do to bring in more women.</span><span style="font-weight: 400;"> </span></p> <p><strong>Episode Highlights:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">What's changing for women in sales and marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What the research says about the difference between the ways men and women sell</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Reasons why women might outperform men in sales</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Building rapport and establishing status</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How the language in job descriptions affects female candidates</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between how men and women respond to job requirements</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How marketing and sales differ in terms of diversity</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What leadership can do to bring in more women</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Women's groups that listeners can attend</span> </li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href= "https://www.linkedin.com/in/natalieseverino/"><span style= "font-weight: 400;">Natalie Severino</span></a></p> <p><a href= "https://d.docs.live.net/19380b3e690d1b31/Documents/2019/Work/August/Podcast%20Motor/womensalespros.com"> <span style="font-weight: 400;">Women Sales Pros</span></a></p> <p><a href="https://wearegirlsclub.com/"><span style= "font-weight: 400;">Girls Club</span></a></p>