Episode 143: Podcasting as a Sales Tool - Matt Johnson

<p><span style="font-weight: 400;">Podcasting is still a new and growing medium, but it has a lot of exciting potential as a sales tool, among other things. Today's guest, Matt Johnson, is the founder of a podcasting production agency and he has explored some interesting ways to use the medium that may be valuable to sales professionals. Listen in to hear about Matt's LinkedIn script, his strategy using podcasting, and the results rates that he's seen from his methods. </span><span style= "font-weight: 400;"> </span></p> <p><strong>Episode Highlights:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What Matt does and who he serves</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Matt's LinkedIn script works</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Matt's response rates, and how they compare to the average</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The overall reaction to Matt's lead generation</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Matt's overall strategy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Developing relationships with people in different parts of the sales process</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How podcasting relates to problem solving and expertise</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where to start in podcasting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where to look for podcasts that are a potential fit</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Goals for beginning podcast hosts and guests</span> </li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="http://pursuingresults.com/"><span style= "font-weight: 400;">Pursuing Results</span></a></p> <p><a href= "http://getfeatured.pages.ontraport.net/pitchregister"><span style= "font-weight: 400;">How to Get Featured</span></a></p>