Episode 148: Navigating Through Challenges - Kendra Lee

<p><span style="font-weight: 400;">As you start to think about what marketing and sales might look like in a post-COVID-19 world, it's worth considering how you can be more prepared for another similar type of event. We've seen that the world can change overnight, and that often means changing your message, strategy, and even the channels that you use to communicate with your contacts.</span></p> <p><span style="font-weight: 400;">Kendra Lee is the founder and President of KLA Group out of Denver. Today, she joins the podcast to talk about the habits, workflows, tools, and other things that you can do on a daily basis that would prepare you for some event like this.</span></p> <p><strong>Episode Highlights:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What type of work Kendra does with clients</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why the work that Kendra does is important</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Leveraging the different technologies and channels available to you when you need to shift your message</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How the personas change when the message or channel changes</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What to do when you lose a channel or it becomes less effective</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Thinking strategically about the conversations that you need to have</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Involvement in the nurture sequence side of things</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Supporting sales reps</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Kendra's favorite spots in the bottom of the funnel</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Kendra's upcoming goals</span></li> </ul> <p><strong>Resources:</strong></p> <p><a href="https://www.klagroup.com/"><span style= "font-weight: 400;">KLA Group</span></a></p>