Episode 149: Productized Consulting - Max Traylor

<p><span style="font-weight: 400;">Succeeding at the top of the funnel requires some out-of-the-box thinking, and that's what today's guest has skill and experience with. Max Traylor offers his clients productized consulting services and is the author of a new book called</span> <em><span style="font-weight: 400;">Agency Survival Guide</span></em><span style="font-weight: 400;">. In today's episode, Max discusses the impetus for the book, how he got into productized consulting, and why he uses the agency framing to talk about his clients. </span></p> <p><strong>Episode Highlights:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The impetus for Max's book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Max first started to get residual passive income</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Blending consistency and customizability</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Max discovered interviewing people on his podcast</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Separating strategy from implementation</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Three stages to residual income</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Max uses the agency framing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of a healthy balance in clients</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Max plans to socialize the book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where listeners can find Max's book</span></li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="http://maxtraylor.com"><span style= "font-weight: 400;">Max Traylor</span></a></p>