Episode 151: The Membership Mindset - Robbie Kellman Baxter

<p><span style="font-weight: 400;">Over the years, it's become more and more obvious that the subscription model is a viable business model for any number of products and services. How can you develop a membership mindset? What can successful subscription models teach you about sales? Today's guest is the expert on the subject. Listen in to hear from Robbie Kellman Baxter, author of</span> <em><span style="font-weight: 400;">The Membership Economy</span></em> <span style="font-weight: 400;">and the new book</span> <em><span style="font-weight: 400;">The Forever Transaction</span></em><span style="font-weight: 400;">. In today's episode, Robbie discusses her background and qualification, what she knows about cultivating good customers, and what listeners can do to get started on a membership mindset. </span></p> <p><strong>Episode Highlights:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Robbie came to be an expert in her subject</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Parallels to the SAAS world in Robbie's process</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">B to C companies vs B to B companies</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Robbie decided to write her book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where to get started with a membership mindset</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Indicators of good customers</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Putting customers on a path to success</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Whether surveys important at looking at where clients are</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Top three things listeners can do to get started</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between customer support and customer success</span></li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="https://robbiekellmanbaxter.com/about/"><span style= "font-weight: 400;">Robbie Kellman Baxter</span></a></p> <p><a href= "https://www.amazon.com/Forever-Transaction-Subscription-Compelling-Customers/dp/1260458709"> <span style="font-weight: 400;">The Forever Transaction</span></a></p>