Episode 154: Authentic Persuasion - Jason Cutter

<p><span style="font-weight: 400;">What is authentic persuasion? How do you build a rapport with a prospect? What does empathy have to do with making a sale? These are some of the questions that today's guest will answer. Jason Cutter is the founder and CEO of Cutter Consulting Group and the author of the book</span> <em><span style="font-weight: 400;">Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker</span></em><span style="font-weight: 400;">. Listen in to today's episode to hear Jason talk about his book, the persuasion framework, and how to blend urgency, empathy, and rapport when talking to a prospect. </span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Jason came up with the title of his book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where to start becoming more authentic and persuasive</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you add value in sales</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where Jason was before he got into sales</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The sales success fundamentals that every sales conversation has to have</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The persuasion framework</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Methods for building rapport</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Active listening</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Blending urgency with rapport and empathy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Finding out why the person wants to buy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How intangibles factor into the sale</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What authenticity and persuasion have to do with the referral process</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where listeners can learn more about Jason</span></li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="https://www.linkedin.com/in/jascut/"><span style= "font-weight: 400;">Jason Cutter</span></a></p> <p><a href="https://www.cutterconsultinggroup.com/"><span style= "font-weight: 400;">Cutter Consulting Group</span></a></p> <p><a href="https://www.authenticpersuasion.com/"><span style= "font-weight: 400;">Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker</span></a></p>