Episode 156: Alignment to Accelerate Growth - Darrell Amy

<p><span style="font-weight: 400;">What is the best way to align sales and marketing for revenue growth? Today's guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and marketing alignment.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What got Darrell interested in writing a book</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The alignment between marking and sales and revenue growth</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The revenue growth engine processes</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The core numbers a business needs to know</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The power of interest</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The messaging of marketing and sales alignment</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to get a focused message in a large company</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The step by step process outlined in Darrell's book</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The tools available on Darrell's website</span></li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="https://www.revenuegrowthengine.net/"><span style= "font-weight: 400;">Revenue Growth Engine</span></a></p> <p><span style="font-weight: 400;">Text "revenue" to 21000</span></p>