Episode 158: Revenue Harvest - Nigel Green

<p><span style="font-weight: 400;">What do farming and sales have to do with each other, and why would you want to read a sales book written like an almanac? Today's guest has thoughts about the connections between harvesting and sales, which is why he wrote the book</span> <em><span style="font-weight: 400;">Revenue Harvest: A Sales Leader's Guide for Planning the Perfect Year</span></em><span style="font-weight: 400;">. Listen in to hear more about Nigel's work, where he gets started with his clients, and why he decided to write his book the way that he did.</span></p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Nigel does</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What equity-backed means to Nigel</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Nigel's international clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where Nigel gets started with advising companies</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How well the companies that Nigel works with know their audiences</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How long Nigel works with clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What prompted Nigel to put sales advice into a book that reads like an almanac</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The problem with taking a short-term view</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where to find Nigel online</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Nigel's six-step hiring process</span></li> </ul> <p><strong>Resources:</strong><span style= "font-weight: 400;"> </span></p> <p><a href="https://nigelgreen.co/"><span style= "font-weight: 400;">Nigel Green</span></a></p> <p><a href="https://therevenueharvest.com/"><span style= "font-weight: 400;">Revenue Harvest</span></a></p>