Episode #18: Mark McFatridge, Quade

On this episode of Behind the Brand, Adam and Bob sit down with Mark McFatridge, Founder and CEO of Quade, an executive peer group designed for business owners and CEOs who are tired of leading alone. Mark shares how Quade was born from his own life-changing experience in a CEO peer group and why he built a model that puts the whole person, mind, body, and soul, at the center of every conversation.​ Mark takes listeners inside a Quade "circle," where 8–10 CEOs meet monthly for half-day sessions to check in on life, tackle real challenges, and hold each other accountable for meaningful progress. He explains why every Circle Director must have sat in the CEO seat, how diversity of company size and industry leads to richer conversations, and why Quade intentionally mixes solopreneurs with leaders of multi-million-dollar organizations.​ You'll also hear Mark's journey from Butler accounting major to banking executive, to retired CEO, to founder of a fast-growing national peer group with circles in Indianapolis, a virtual group, and new markets like Tampa, New York, and beyond. He opens up about what keeps him up at night, the importance of building authentic community, and the family and life experiences that shape how he leads today.​ If you're a business owner or CEO craving candid conversations, diverse perspectives, and real accountability from people who truly get it, this episode will give you a front-row seat to how Quade works, and why it might be exactly what you've been missing.