Episode 18 - Membership Marketing w/ Melissa Hansen

Melissa Hansen is the Director of Marketing and Membership at the Olde Cypress in Napes, FL. Throughout her 15+ career in the South Florida Club scene she's become the expert and trendsetter in all things that make joining a club a special experience. She knows how to turn first impressions into life-long members and keep those members deeply engaged and connected in the club. We talk about all things membership and marketing related - she shares some WOW stories, discusses how to use social media to better understand your member's lives away from the club, branding and a recent club visit that really impressed her and why it's important to have your marketing "tool box". We also dip into AI do's and dont's and why you should be embracing it for efficiency and creativity. And of course, it wouldn't be an episode of "How we do small things" if our guest doesn't share a small thing that made a big impact. Enjoy this one, it's full of good stuff.