Episode 19 - Barbara Jones - Freeing Returns

from ATDC Executive Bytes · host Chris Nedza

Gulf War veteran, technologist, and founder of Freeing Returns, Barbara Jones, sits in the hot seat for this week's episode of Executive Bytes. Freeing Returns is a retail tech company fighting fraud with smart data and smarter algorithms. Here are some of the key topics discussed in today's conversation: 💼 Veteran to Visionary: How Barbara’s military background forged the resilience to thrive in startups. 🛍️ Retail’s Hidden Leak: How retailers lose 30% to fraud and inefficiencies, and how Freeing Returns fixes it. 🤖 Tech + Sales: Why building the tech wasn’t enough, and how Barbara learned to sell it. 👨‍👩‍👧 Work-Life Reality: From consulting to paying herself modestly as a founder, while being a wife and a mom. 🚫 Quit? Never.: Why her mantra is “pivot, don’t quit it.”

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This episode was published on May 8, 2025.

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