Episode 19 | Engaging Your Target Audience with April Pelkey

In this week's episode of The Rowe Report, host Elizabeth Rowe interviews April Pelkey, owner of Superior Marketing Solutions, about common marketing mistakes real estate agents make and how to avoid them. They discuss the importance of consistency in social media posting, properly branding your pages, and actively engaging with your target audience. April stresses engaging organically by responding to comments, liking posts, and participating in relevant Facebook groups. She points out that many agents focus engagement only on their personal pages versus dedicating effort to their professional business pages too. The duo talks about the difference between "good cringy" and "bad cringy" marketing tactics, with examples of playful branded TikTok dances versus awkward, self-congratulatory photos holding large sold keys. They emphasize marketing your authentic self and story over pictures boasting about sales figures and achievements. Elizabeth and April agree that spotlighting specific ways you have helped clients (like hosting housewarming parties) makes a bigger impact than generic “look at me” pictures. They remind agents to focus messaging towards serving the public rather than trying to impress industry peers. In terms of working with influencers or sponsors.Watch on YouTube: https://youtu.be/761Oanexn2o