Space is a place that has always beckoned us. We look out and see it and can't help but dream about it. This journey represents the next epic leap forward, for civilians, orbiting the Earth, on their own. Hello, I'm Paige Albinak, I'm a tutorial director of products, and this is the Daily Break podcast.
Today, I have with me returning guests Mark Belfstein and Brad Roth, their founding partners are known and presidents at the studio. We're going to talk about the multi-part project called Countdown Inspiration 4 Mission to Space. It's partly a documentary series coming to find Netflix, but it's also so much more than that. Mark and Brad and their teams are known for granted permission, created spots for it, partnered with Time Studios to produce the series, and worked with Netflix to do the marketing.
We're going to talk about all of it today, so let's get to the conversation. Hello guys, thanks so much for joining me. Hey Paige. Hi Paige.
Thanks. Hello. Alright, so I'll start with Mark. Just give it me the rundown on what Countdown, I would like to say that I initially called it Inspiration 4 Million to Space, so that's great.
Anyway, tell me what Inspiration 4 Mission to Space is. Just tell me what it is that a baseline for this conversation. Sure, well, I mean, I think even backing it up, the title I was just talking about is actually the Netflix documentaries that we are introducing, but it's really all around to support the actual Mission to Space, which is Inspiration 4, which is, for those who may or may not know, it's the first all civilian mission into orbit that's lifting off on September 15th. So what's so cool about that is it's four civilians, regular people, not an astronaut among them, and they're going to be lifting off a three-day trip, orbiting the Earth higher than the International Space Station, travelling at 17,500 miles an hour.
That's happening. I want to talk to you about the mission itself, how we involved with all that, but then also how it led to the incredible docuseries that we're doing with Netflix and Time Studios. Alright, did that make sense? Yes, but why are two, I mean, now you guys are more than this, I guess, but why are two entertainment marketing guys involved with the possibility of Mission to Space?
Well, I would say this part of Martin, my own journey has been now as founding partners of NONE, which is our new agency and heads of the studio here at NONE, is that the stories that we're telling while they've historically been entertainment centric for our previous agencies done, now they're very much brand centric. So our portfolio of clients now are very heavily now consumer brand, as well as entertainment brand, which we still love that space as well. But this is just an enormous brand story we were engaged to actually brand the mission, and it truly is a marked set historic, it's a hinge point in space exploration, and it marked a true human first. So to get back to your question, it needs a canvas, essentially, big enough to tell this story.
So it's not just a 30 second commercial, which we did at the Super Bowl, that actually invited people to essentially enter for a chance to go to space, but then it is all the subsequent pieces of the journey that follow, including the actual launch and ultimate slash-down that's coming. So to really tell that story, you just needed about as big of a canvas as you can get, and one that has enormous reach, like Netflix, especially given that it's the first all civilian mission to space. It really needs to be accessible to everyone, not just the opportunity to go to space, which is core and integral to this whole mission, but also for people to know the story of this mission and why it's so important and what it represents. Yeah, one thing I would add is when we were doing this, so the whole thing from the beginning like that said, where we really helped, you know, do not like brand what this mission was about, you know, who were going to put, you know, how do we select a crew, what do we call it, designing the patch, announcing it to the world with a Super Bowl commercial directed by Bryce Dallas Howard and boys by Octavia Spencer, you know, doing all of this, and actually being there along with the crew as they actually start training and getting ready to embark on the sister making mission, it was such an amazingly huge world-changing experience that we knew it couldn't end right when the mission happened.
So, you know, from the very beginning, we're like, we need to tell the story to everyone, so that's when we partnered with Time Studios, and we said, we want to document this. So while the actual mission is happening, while we're working with everyone and our clients and the mission itself to brand that, get that out to the world and actually get it going, we started documenting this with Time Studios because, like I said, the crew, just four people, it's like, the way we like to talk about it is that, on September 15th, we're all going to space. These people represent us, right? They represent the 7.9 billion people on the planet, but they're not astronauts.
And so, we started documenting this, and it was an incredible human story. And so, we then, you know, as we were doing this, we sold the documentary to Netflix, and we did that as I was saying, too, because of this, you know, this is a global story, this is about all of us. Netflix is a great global presence for that. One of the story out there for everyone to be a part of it.
So, they really were a perfect partner. So, and we're talking about the market. Yeah, I was just going to say to Doug on that, what's so special about this series, too, and also for Netflix in particular, is that because there's this, obviously, training component to go to space, that for a docuseries like this, we're able to follow, and we are following the crew in actual real time. We're with them 24-7, our crews are, as we prepare for this incredible journey.
And Netflix has enabled us, and this is unique for their platform, really the first ever series, docuseries for them, that has followed anything in near real time, very much like, you know, to imagine the way, you know, what it would be for something, usually deployed around sports-type documentaries, where you're in the training with, you know, at the preseason, or you're training with a fighter, in the sort of 24-7 format, where you're, you know, literally following the build-up to the actual event, as it unfolds. And so, Netflix was absolutely, not just agreeable, they embraced this idea, and let us tell this near real time story. So, you're going to have, you're going to have parts of the series, the five-part series roll out, not just before mission, but in certain cases, I mean, in one of our episodes, you know, literally 48 hours before the rocket goes up, and then just, you know, days after its return. So, you're going to feel like, this goes back to the same central theme that you're on this mission.
You're with them in that capsule all the way, all the way back to Earth. So, it's just a tremendous opportunity for us. And it's really, it's about telling the story. So, I was just going to back you up a little, just because you guys are like, you guys are like the rocket that we're talking about, like, you're in space.
I'm going to bring you back to Earth a little. And so, you were initially brought on by whom to bring on the mission. So, we were brought on by Shift 4 payments is a client of ours. So, we are there, you know, working as their AOR and working on branding initiatives with women.
While we were in a meeting with them, they basically see the CEO, Jared Isaacman, who happens to also be the mission commander, basically excuse everyone out of the room and just, you know, ask them our team to stay back. And they're like, you have never heard of SpaceX, right? And this is like unrelated to the meeting. And so, you know, they're like, yeah.
Like, okay, well, you know, they're going to be sending up a civilian mission and we have four seats. And it was just sort of like, what? It was like one of those things literally out of left field. So, like, almost immediately, we started to sprint because we basically had, we wanted to announce this on the biggest platform in the world being the Super Bowl, who basically had a couple months to figure out what this all thing was, working very closely with Jared, his team.
And then, get the mechanics of the, you know, the, you know, basically this, this, this, uh, opportunity. Yeah. Yeah. It's like a contest.
It's going to give people a seat. So, you can win seats there. And then to announce it to the world, and we basically had two months. So, it was this incredible, crazy, exciting sprint to do all that from zero, all the way through the Super Bowl.
Yeah. And keep in mind, when you tell people that you have a chance to, anybody can go to space, you know, part of it is just getting people to actually believe this is real, right? Yeah. Yeah.
So, actually, you know, about, at this time, in back in November of last year, you know, just the notion of it seems, you know, something that you disbelieved. And so, um, to get people just to sort of even buy in that this is a real opportunity, uh, that was already just something we had to tackle. And then, of course, you know, to put out the clearing on call to the, you know, to the world and say, no, no, no, you know, enter here and you could go. You know, that was, uh, and do it in a way that, you know, that intriguing and excited people like that, all had to be wrapped into those 30 seconds in that Super Bowl ad.
This fall, Inspiration Four launches as the first all civilian mission to space and you could be on board. Can I say one thing about this stage is that the other thing that's really, really important to everyone this mission, especially to Jared, but to everyone involved from the very beginning, you know, Jerry knew that, you know, if we can go into space, if we can do this, right? We also definitely have to be able to make a huge impact here on Earth at the same time, because it's not just about what we can do out there. It's what you can do here.
So from the very beginning, it was about doing the most good that we could with this opportunity, using this mission and the announcement as this platform to do good. So, you know, uh, St. Jude Children Research Hospital has been like a huge part of this entire mission. So it's all about raising $200 million for St.
Jude. That's what this is. That's what's fueled this whole thing to, you know, the, like part of the way that you can win the seats, we have, there's four seats. One of the seats was through a generosity.
That's the pillar. So we had four pillars for these things, and we can talk about that in a second, but, you know, raising money. So it's been a $200 million raised goal. That's what we pledged for this mission.
So everything's been about that. And if you donated as little as a dollar, I believe you were eligible to go to space, but it was all as part of the mechanics, the golden ticket, if you will, one of the ways to find yourself in the capsule was by donating the St. Jude. As Mark said, just, you know, driven by the desire to do the most good.
Around this mission. And then, you know, each seat is marked dead. So for a different value or a different pillar, there was generosity, there's hope, there's leadership. And I think the other one was prosperity if I'm not mistaken.
Okay. We'll come back to that. But so then, so you come on board, you work with them to help brand the mission, and then you decide, okay, we're going to make a spot. And then it evolves into becoming a Super Bowl ad.
And then Christ Dallas Howard comes on to direct. So can you just. Yeah, it's very important to us to choose right. Right.
I mean, you know, beyond her talent, I mean, which is immense. And, but also her just pedigree in her experience. I mean, she directs the Mandalorian, which has happened to also take place in space and part of a pretty, you know, very modest space franchise called Star Wars. So she has had that, you know, already that mindset and experience and storytelling in that, in that, you know, milieu of space, but beyond that.
And something that we just didn't fully realize with some inkling of it's certainly given that her dad, Ron Howard, directed Apollo 13. But what she subsequently told us as we started to, you know, work on the ad together, is that her grandfather, I believe, worked for NASA and was actually in mission control and some of the Apollo missions. Her mom went through actual space training to become an astronaut. I mean, that was truly one of her dreams, her mom's dream.
So she comes from a family of, you know, of space. And in fact, I think her dad, Ron put her grandfather in Apollo 13 in one of the team to mission control, you know, and, and was forever, I guess, in a great result. She tells that story. So it's so fun.
And yet we asked right point blank if she would ever go to space. And as much as of a fan and do the issues he is, her answer was pretty much, no, because I think she knows, you know, this is a big journey. This is a big deal. Right.
Right. And then so the Super Bowl ad was about finding, you know, feeling the foreseeds, letting people submit their names, et cetera. And then at what point did you guys did you the whole team say, also, we want to make this a fundraiser for St. Jude.
So that donation piece came into play. That was from the very beginning. That was literally from almost day one, when we talked about the idea with Jerry and he explained sort of what his vision was for this. It was, and we want to raise money.
I want to raise $1 million for St. Jude. It was literally like from day one. That was such an integral part of this entire mission.
And it fueled everything. And it also made it so important to everybody. So again, people came on board knowing that they are not only making history, but they're making such a difference for these kids here on earth. So that was from, from, from Go.
So what we've learned here is Jared is not a small thinker. I don't know, Jared, but I'm going to determine that from this conversation. All right. So then you did the Super Bowl ad.
At what point did you guys say? Oh, hey, this could be a series or was that always from the beginning too? Because it sounds like some of the things you did evolved as you went along. That was pretty much, you know, as we started, that was from the beginning as well.
Like, because when you, even when you just hear about this, right? Like we're going to send four normal people up into space for three days, right? So the first time it's happening is basically clicking the door open for space exploration. Where it's going to go, right?
People are going to move and they're going to Mars. It's going to be just like travel, right? Space travel. We knew what this represented.
We knew we had a document. So from the beginning, we just, we didn't know exactly what we were going to do with it, but we're like, we have to start documenting this. We have to tell this at a bigger story. Okay.
So. So you set up crews. So now Tommy, I know you're working with time studios and then, and you said the director of the last dance, which is the awesome Michael Jordan documentary. So what did that production team look like?
And when did they start working? And also when you had to select the people. So when did you start documenting what was going on? We started documenting, right?
Right. Pretty much, right? Yeah. I mean, assuming the seat selection was done.
And keep in mind, one of the other seats that were chosen was also through the Super Bowl ad, but instead of, you know, through donation, it was about you submitting a two minute video uploading it and basically giving your case, your reason why you think you should go to space and then having it, you know, judged, and then, you know, chosen. And so it was also just a really cool component of it that it wasn't just purely by chance, but that you, someone, it allowed, as you said, about Jared, who's a tweamer. It allowed other folks who also had that during this to articulate why that, how that dream, why was so important to them to go. So we, as soon as those seats were filled, we knew we had to have a camera rolling.
Mark said we knew where the story was going. It was going to Cape Canaveral, which is going to be going in about three weeks. So, and we knew how historic it was. So a time page just felt like the absolute natural partner because they are the authority on space and have been probably for the last 50 years.
And you've chronicled all of our villages to space, you know, certainly all the memorable time covers and, you know, everything inside the magazine about what space entails and our journey and evolution through all the decades. And so this being an absolute sort of pivot point where we're all going up by proxy. Time is like, you know, we have to convince them. We sort of had them at hello.
That's what the conversation, you know, we started and then they're like, yeah, we're in. So you guys knew though we want to seek out a production partner and so when your conversation started on. Yeah, well, because this was such a, again, this is such an important big story. You know, time, they really are the experts when it comes to these stories involving space and connecting to NASA and everything like that.
So they really were the perfect partners for this. We knew right from the start and we have a relationship with them. So that started up. And then as we were doing that, it really came on to, you know, finding like, you know, having conversations about where this would live, right?
And for the reasons we talked about before Netflix was really, I just say, it just made sense for so many reasons, you know, just not only just the amazing storytellers but also that global, that global reach that they have, which is so important. I would add to that, you know, you mentioned the last dance page and worked on that. So Connor Shell, who is, you know, exactly the Hispanic at that time and who had, you know, the vision for the series along with Jason here, who was the director and is directing this, you know, or is directing this series for us. Like, you want to also make sure you go to the best storytellers to tell what we believe is one of the best stories and coming down, you know, it's coming around in a long time.
So you want to do it right. You have an obligation, we have an obligation, not only to Jared in the crew for that matter, but we have an obligation just to history. That's how significant this mission is. So we want to get it right.
And so if you want to, you know, get it right, you've got to go to the people who know how to convey the enormity and the emotion and the stakes involved in what's happening on September 15th. Yes, let's talk about, go ahead, Mark. I just, you know, actually quite, we can always come back. I wanted to talk about the actual four people because I think it's really, it gives you a real sense of like, why this is, it was just normal people.
You know what I mean? Well, let's preface that by saying, as you call the normal people, I'm like, well, they're going to space. So they're not that normal. But why don't you go ahead and do that now?
And what's really interesting, I will say, when it comes to talking about documenting this, what was incredible is because we started from the very beginning, as we started finding these people, right, we documented the search, we documented us reaching out and letting them know that they've been selected. And it's like this incredibly emotional, like, if you're putting yourself in their seat, right? Like, what if you got that Zoom call and be like, yeah, you've been selected, you're going to space. Like, how do you process that?
But four people will just go into this. So we mentioned something, but so the first seat is hope, okay? And Hailey Arsenault is a 30-year-old physician assistant at St. Jude, but this is the thing.
She survives childhood cancer. She had bone cancer when she was 10 years old. She was treated and saved at St. Jude.
And she's always had such a strong connection there. And she promised that when she got older, she wanted to work there. So she's a physician assistant there. She actually had part of her bone removed as part of the treatment from the cancer.
So she has a prosthetic bone. So she is a 30-year-old cancer survivor with a prosthetic bone going up in the space. We have Dr. Science Proctor, who represents the prosperity seat.
She was the one that was selected as part of that e-commerce site that Brad mentioned, where she started the site, she uploaded a video explaining her love. But she's a professor. She wanted to be a NASA astronaut like her whole life. She's applied twice.
She always had a stream of going to space. She never got that opportunity. So she is a scientist and professor, and she's just so inspiring. And then we have Kristin Brothky, who represents the generosity seat.
And he is connected to that. Again, that's thank you, donation. And then you have our mission commander, who represents leadership. That's Jared.
So that's the CEO. He's the incredible dreamer and the one behind this entire idea. Okay. All right.
So one thing I had a question about with Netflix is, you know, the first time that they've done something that's sort of so like you're producing it so close to air, and Netflix generally hasn't been their thing. So what did that mean to do that with Netflix? Did that create any production challenges for you? You may not know yet because it hasn't actually aired, but what does it, you know, what does that look like as you get closer to production?
And then can you also walk me through the timeline? Like when is the launch actually? And you know, when does the show premiere? When is the launch?
And then it sort of goes through that whole thing. Do I go for it? Yeah. Yeah.
Well, we can talk about some of the key dates we can start there. So it's really exciting. So basically the first two episodes are going to premiere on September 6. So very soon.
Those are the first two episodes for the Netflix series. And then on September 13, which is just 48 hours before the launch itself, episodes three and four are going to premiere. And then the launch happens on the 15th. Everyone goes up in the stays for three days, comes back.
And then at the end of September, we're going to have the finale episode premiere. So it's pretty and what's amazing, as Brad mentioned before, what's amazing about that is you're along for this entire mission. So like as the crew is just preparing and getting ready and then leading up to the day before the launch, you see what they're going through, what their family they're going through, and trying to process the whole thing. And then when they land their back and we have that finale episode, you're going to get access, you're going to see what they went through, and you're going to see footage from inside the capsule.
You're going to see what it would like to land and be back with their family. So we're pulling everyone along for the whole whole journey. Okay. And then Alan just about doing this type of approach for this purpose.
And I mean, a little nervous, is that like, for example, in episode three and four, actually go up on Netflix, like a good chunk of material in those episodes are only going to have been placed into the episodes just days before we delivered it, even that. So that is not typical for executives who are making, you know, series and putting them in front of millions of millions of people. You know, you want to sit with it, you want to craft it, you probably want to review it again, put it aside, come back to it. Like that, there's no luxury for that.
It is literally going to be taking the what we're chronicling, what we're capturing and putting it in craft and believing it into our story and within, you know, immediate quick turn, putting it in front of everyone, in front of a global audience. So that is a rather intense and a little bit of a nerve-wracking process. And again, if we didn't all believe in our heart of hearts that there's anything almost that we capture is going to be compelling given what this mission is and the build up to it and the training and everything else involved in terms of, you know, just even the emotional stakes and commitment to what, to get this off the ground, you know, metaphorically and literally, you know, there might be more, you know, more anxiety. But the fact is, you know, what we are, what we're able to, you know, capture and now put into these episodes, even if it is almost immediate, you know, we know it's going to be a story everybody wants to watch.
And we should say we've seen, you know, the episodes that we've seen, you know, for a platform like it is, it's everything that we hope for. It's incredible. It really is. We're psyched for everyone to be able to see this.
I mean, the story is pretty, the characters in it and common characters are real people, but like the story, the stakes, like everything. Like, this is just like... I mean, you think about it. We haven't been doing people in the world in less than 600 have ever gone to space.
And yet it's somehow, you know, you know, yet it feels, in a way, it has beckoned all of us throughout time because we see it. We see it. We look out. We look upward.
We say, and you see it. And yet it has been an incredibly elite fraternity in terms of who's actually gone into outer space, especially. And even if it's just three days, this isn't 11 minutes, it's three days in outer space, traveling at 17,500 miles an hour. As Mark said, you know, I think it erodes over the earth every 90 minutes.
And you're sitting on top of, I think they are sitting on top of, and I think I'm actually here, almost 1819 stories of rocket fuel as they go up. And I know it's how many G's. I think it's five or six. I don't want to say that.
I'm not true with that, but it's, you know, it's physically punishing. A lot of G's is what it is. I know a lot of G's. Just to get to space.
Right. But you know what? The one question we get more than anyone, any other questions, how do they go to the bathroom? Yeah.
Okay. And. You got to watch the series. You got to watch the series.
There's definitely, you know, some tricks of the trade may be revealed. Who knows? This is sort of a random side question, but I know that SpaceX when they launch things, they always do actually very well produced kind of YouTube live stream and this is going up on a SpaceX dragon, I believe. So if so, will that launch be broadcast by SpaceX?
Yeah, there'll be a live stream for that as well. Okay. So then that some of that you can capture, not you, but your producers would capture into that. We're actually working with our partner time on a market on a live stream component as well.
Yeah. Yeah. So there'll be, there'll be the SpaceX live stream and then there'll be a, there'll be one on YouTube for, you know, with, with the Netflix as well. Yeah.
A lot more content and everything. And that would air on the Netflix YouTube channel or that would air on the time studios YouTube channel. That's all sort of like it'll be Netflix's YouTube channel. That's cool.
Known as known for my pen intended that for being an entertainment marketing agency, although this is definitely wondering for our field from that, but you are doing the marketing for this. So talk a little bit about what all you guys are doing, which obviously, you know, started with Bryce Howard. So we've seen that. We've talked about that.
And then I've seen some other things and tees or key art stuff like that. But what I'll do you guys have on top to market this besides obviously this podcast. Well, this is, this is the most important, this is the most important part. Yeah, obviously, but you know, it's really, it's cool.
What you, what you said is really like, this is one of those projects that you, you, that doesn't come along like ever really because it's, it's so multifaceted. I mean, not only involved in helping, really working with, with, with the inspiration for crew itself and figuring out, you know, working on branding the mission itself and doing the marketing campaign for the actual mission to get people to, to come along and actually join the mission and have this on that rocket. And then it's documenting and working with time and Netflix and everything to create the series, but then having the opportunity on the other end of this entire journey to work with the Netflix marketing team and help market the series that's capturing the missions that we were branding from the beginning. So it's one of those where you're like, it just keeps morphing into these incredible opportunities.
And we, it's always nice when you get to market something that you actually worked on, you know, as, as long marketers that, that doesn't always happen. So it's, it's not always, it's not always happened. I think it's a pretty unique proposition for an agency, right, where you're not only creating the content, but you're also marketing it at the same time, which is a unicorn I feel in large part. And then on top of it, in terms of some of the, you know, just great fun we're having with the Netflix marketing team, we're about the, the key art with them together.
We're working on some AR in reality pieces, known as for the, for the marketing around the series. We have some great animated content pieces factoids and kind about just this mission and how this mission stacks up against, you know, other historical missions. But just to get a context, really all these different pieces that all essentially ladder up to the idea that, you know, on September 15, we're all going to space. And that, that, that idea of, you know, it's all being picked open for all of us.
That's not only the message about the, for the mission, but, but the series itself. Because that's, you know, that's what the series is about. And this project is given us a chance to work with the collaboration that we've had and the partners that we've had a chance to work with on this. It's been so just from the beginning, I mean, between, you know, between, you know, Jared and the shift 14, but like with SpaceX and with Netflix and with time, and with ourselves, Howard and all these people that have come in to help us tell the story in all different ways.
It's been, it's been a dream come true. I mean, it's like, you're, you're, we're working with such an incredible, probably high level of talent and passion and just creativity and expertise. It's been, it's been. And having SpaceX's cooperation has been so wonderful and key to, I mean, you know, again, remember that the Super Bowl ad was the spacesuit itself, the SpaceX spacesuit.
And it was deliberately, you know, left in a sense empty for people to imagine themselves again in this first all civilian mission to space in that suit. That that could be you. Again, that was the invitation to enter to go to space. And that suit still features very prominently, not just from the Super Bowl ad where it started, where it started to use it, but also very much in the PR.
That same sort of image of a helmet or now, of course, reflection reflects back the actual crew themselves, but also still reminds folks that, you know, just, you know, you can see yourself in that helmet. And so SpaceX has been, you know, of course, Netflix has been an incredible partner, but SpaceX as well. And Jared Eisenman is the moniker commander, just so fitting. Bremer commander.
I mean, he's just been such a great leader, not just for his crew that's, you know, infinitely going up the space, but even around the storytelling of this, giving us access and support. He's just truly an incredible individual. Do you feel like it's harder or easier to market something that you're this close to? Oh, good question.
I think in this case, it's been easier because there's so many parts to it. You know what I mean? Like it's happening so quickly that it's like we were sort of like connecting the dots with all the players. Right?
So I think coming at it, we can bring that context to it. But we also have been working with, like Netflix is doing, you know, the trailers and all that stuff, you know, they have, you know, but working with them. I think it's been a great partnership because we're able to fill in the gaps for them. We know all that.
They need footage for something. We know where to find it. It's like, it's, it's, and then we have all that knowledge about like what we want to bring to it because we've been thinking about this long part. I think with the exception of Jared, you know, from the moment where he told us, Hey, guys, as you said at the outset, you know, you familiar with SpaceX, you want to help me.
And no one want to brand this mission for me. There's no one else really been along this journey other than, of course, his inner circle and his, you know, shift working. But from our, from a partner standpoint, she said, who's been that early on in the journey and knows the whole scope of the story. So going back to your point also about why, you know, that producers and why, you know, why, you know, why, you know, actually doing a theory with Netflix, you know, part of our value, you know, beyond, of course, we believe to have great, you know, storytelling expertise.
So beyond that, we know the totality of the mission. We understand all the moving parts, the little mechanics of key selection to just how, you know, partners were brought in and, and then how it continues to layer and build upon itself. So we were able to provide that perspective where others may have come in later in the game and are still amazing partner to telling the story, but we have the big picture, which has been, I think, very beneficial to everyone involved. And it's a very big picture too.
Alright, last question. This is the biggest story we've ever told. I mean, there's a lot of firsts around this mission, you know, keep, you know, going back to the first civilian mission space, but there's so much more than that. So we're joking, they were the first space, no one is the first space agency.
I don't know. What does advertising look like now is space opens up, right? And that's even another question, you know, there's going to be a lot of firsts around that. There's, you know, certainly, you know, just first amongst the crew who say the list goes on and on, but, you know, it's just truly history making.
And we don't think it's hyperbole to say such. Yes, I think of the camera name of it now, but the Brad Pitt movie where he went into space anyway to go to the moon and there's all these advertisements. It's like a mall. Maybe you guys could have advertisements there.
Okay, this is my last question, which is a very serious one. Given the opportunity, would you go to space? I start with Brad. Wow.
I truly, it's a such a tough call because I really love the idea of leaving. You know, we all want to leave our mark while we're here on earth and, you know, many of us can do that in many different ways. This would certainly be an incredible way of doing it. So I would say, I would say, I want to go, but I think I would do it.
Because I feel the enormity of it all. I would, I would have to say, yes, and, you know, it's just, that's my answer. I just got this pre-pod and he said, no, so in the course of podcast, he changed his mind. Every time I should start to tell the story again, I get so moved and enthusiastic as you probably can tell from this podcast that I think part of it is maybe when you ask the question, which is now.
So I'm, again, so I'm going to say, yes. Okay, timing is everything to get run in space. Mark, would you go? I'm going to bet Mark says yes.
You bet your ass I would go. I mean, just, I mean, just also part of it is like, you know, we've spent so much time just sort of like following it and what it takes and the science behind it and the experts and stuff. So I feel, again, there's, there's risk. I mean, everyone knows this, but I feel more confident just having followed along this whole thing.
And it's just like, I just too, it's, it's too big to not do it. It's too big. And I like those suits. I think it's also so amazing about this mission.
If you really want to get to the quintessions, is that is that for the first time in history? When you ask that question, would you go to space? You have to really give it serious thought because now you can, right? Now you can go.
So like, it's not just a hypothetical. It's not just a question. You know, you just throw out there expecting some sort of had answer or not deep reply, you know, thoughtful reply because now it is an actual reality and you have to give it a serious response. Alright, so everybody, tune in to the first two episodes on September 6th, the launches September 15th, the finale is sometime toward the end of the month and also stay tuned for Inspiration 4 Mission to Space 2 in which Brad Roth and Mark Fodstein go to space.
You guys both, thank you so much. I appreciate your time. Okay, great talking. Alright, we'll look forward to checking this out.
It's gonna be awesome. Thanks very to you on the team. Bye-bye. Alright, bye.
That's it for this episode of the Daily Brief Podcast. Thank you to David Tylock for editing this episode. Please subscribe to the Daily Brief Podcast on Apple Podcast where you can also rate and review us. You can subscribe and Spotify, Google Play, or wherever you think you're talking.
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