Episode 2: Creativity in the era of the AI powered buyer

from Beyond the Index: Unlocking Today's B2B Success Drivers

Shivani Patel, VP at Dentsu B2B, is joined by David Halter, Chief Practice Officer at Dentsu Creative, and Daniel Hochuli, APAC Head of Creative Studio at LinkedIn, to discuss how bold creativity helps to cut through the ‘sea of sameness’ in B2B marketing, and the role AI plays in creating highly relevant experiences in today’s world. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Shivani Patel, VP at Dentsu B2B, is joined by David Halter, Chief Practice Officer at Dentsu Creative, and Daniel Hochuli, APAC Head of Creative Studio at LinkedIn, to discuss how bold creativity helps to cut through the ‘sea of sameness’ in B2B marketing, and the role AI plays in creating highly relevant experiences in today’s world. Hosted on Acast. See acast.com/privacy for more information.

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Episode 2: Creativity in the era of the AI powered buyer

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This episode is 38 minutes long.

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This episode was published on March 17, 2026.

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