Episode 2: Data, Science, and Data Science with Scott White

B2B research was never designed to drive demand. But does that mean it’s completely worthless? In this episode, Jeff and Victoria dive into how market research’s failings led to the creation of demand research, the six key differences between demand research and market research, and when market research is the right move. The 117-page PDF that started it all (1:37)Why a lot of data isn’t impressive, but a red flag (3:48)Why no one wants to buy research (9:46)The normalization of guesswork in B2B marketing (11:15)What B2B research was originally design for (13:34)The two sides of scaling a services-based business (16:59)DR vs MR difference 1: The scope of the survey (18:07)Why most research reports reach like a giant ad (19:04)DR vs MR difference 2: Survey audience (19:56)How we help clients get clear on their ICP (21:54)Why customer research cannot solve positioning and messaging issues (22:27)DR vs MR difference 3: Analysis layer (25:17)The undiscussed beef between marketers and analysts (26:33)DR vs MR difference 4: Objective (27:46)How the scientific method is the basis of our work (28:56)DR vs MR difference 5: The speed (29:20)DR vs MR difference 6: The output (30:03)The second important purpose of market research (32:00)When market research is appropriate (32:37)The misuse of market research by startups (33:04)Resources:How to Achieve GTM AlignmentWebinar: Demand Research 101Connect with the hosts:Victoria Gamlen on LinkedInJeff Sirkin on LinkedIn

We Think We’re Famous, Episode 2 June 23, 2019 Don, Adam, and Damon (and the Research Department) talk about research, mangoes, suspenders, research, narcissists, the infamous Jack Boyle, and maybe some more research.

When you ask how medical research is undertaken, most people will likely answer that it’s undertaken in a laboratory or using data to identify what will happen in a scenario. This is quantitative research. However, qualitative research is a method which can help medical researchers understand how or why certain things happen.  Join Dr Kim Walker from the University of Aberdeen’s Centre for Healthcare Education Research and Innovation as she discusses the role qualitative research can play in medical research, and provides an overview of her recent research which is assessing the interventions required to support doctors’ mental health and resilience during the COVID-19 crisis. 

My guest in this episode is Dr. Martine Audeoud, Academic Dean of Bakke Graduate University and author of Research as Worship in the Company of God. In this recent book she shares much wisdom for students doing research for term papers.   In this podcast we discuss: How Martine began thinking about research as worship Why she believes “God is a God of research” How Research as Worship can help students doing term papers Why Africans have a “competative edge” in integrating faith and research and what we can learn from them Why she chose the metaphor of the Jewish tabernacle to illustrate how research is worship A few examples of how the tabernacle metaphor relates to research as study Integrity in research as a reflection of the holiness of God How understanding research as worship guards us against plagiarism, relying on ChatGPT to write papers, the temptation to only hear what we want to hear, etc. How to balance being open to new ideas with affirming what we know biblically, as illustrated by Nehimiah The non-negotiable values a Christian student should maintain while doing research The importance of being part of a faith community to help in research How to find other believers on your campus in general and in your major in particular How to find a mentor(s) to help you as a Christian in your research The importance of selecting the best research approach for your term papers A helpful checklist to writing a good research paper The role of journaling in doing research as worship Sabbath-keeping as a part of research and worship How all of our lives include research, well beyond just writing term papers   Resources mentioned during our conversation: Martine Audeoud, Research as Worship in the Company of God Howard Gardner’s Theory of Multiple Intelligences “A Case Study in Thinking Christianly and Making a Difference: Edmund Husserl,” Episode 21 of the the Thinking Christianly podcast IFES/The International Fellowship of Evangelical Students and InterVarsity/USA Christian professional societies (see also here)