Episode 2: Features vs. Benefits

from Fitness Business Copywriting · host Mitch Rothbardt

In this episode, you'll learn why understanding the difference between features and benefits is so important for writing anything that will impact your prospects. This can be confusing for those of us who live and breathe everything about our business. We understand what we offer, but it can be hard to translate that into something that will drive engagement with our ideal clients. For more information and to download the special Ideal Client Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected].

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How long is this episode of Fitness Business Copywriting?

This episode is 6 minutes long.

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This episode was published on January 17, 2022.

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