Episode 2: Kristen Ditsch | How to Into New Markets With Product Marketing

Welcome to the second episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Kristen Ditsch, Director of Product Marketing at SGNL about Product Marketing thought leadership, the importance of developing an Ideal Customer Profile strategy, and how to grow and scale into new markets.

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How long is this episode of ABM Insider?

This episode is 41 minutes long.

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This episode was published on December 4, 2023.

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