episode 2 - sanity not included

Episode 2 is a cold-beer, slightly unhinged check-in on what it actually feels like to build turn.We talk about what we miss from the early days (sanity, three-hour “working” lunches, and only having a handful of group chats), then get into the real CPG grind — why Chinese New Year becomes a yearly stress test, how one tiny component can threaten an entire supply chain, and what it takes to keep things moving when 40 different factories are responsible for one finished product.From there it’s big-picture: where turn should be in five years — non-regulated products, international expansion, retail-ready apparel, and eventually showing up at places like Coachella with an actual story behind it, not just a booth. We also talk about what Hall of Flowers looks like this year, call out the worst flavor we’ve ever made, debate Newport Beach Dad culture (including the confidence of a Vuori + Melin hat combo), and somehow end up discussing office sleepovers, TJ Maxx, and preschool nap time with Sabrina Carpenter.We wrap with the biggest lesson from building a brand: if you want to win, you have to be willing to look stupid the longest.New episode. Same turn energy.WWSD.