Episode 2: Why Your Category Structure Is Quietly Hurting Ecommerce Performance

from Product Data Weekly · host Ben Adams

This episode explores the critical importance of category structure and attribute management in e-commerce. Hosts Clare Adams and Ben Adams discuss how proper product categorisation impacts data quality, customer experience, and operational efficiency, offering practical steps for improvement.TakeawaysCategory structures impact product dataIncremental approach to category structure improvementCustomer experience is influenced by category structures

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How long is this episode of Product Data Weekly?

This episode is 17 minutes long.

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This episode was published on February 26, 2026.

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