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Episode 20: Deliverability Factors & Engagement Tagging episode artwork

EPISODE · Mar 29, 2022 · 58 MIN

Episode 20: Deliverability Factors & Engagement Tagging

from Growth Decoded · host ActiveCampaign

You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.You'll learn:The difference between "email delivery" and "email deliverability"The different factors that impact email deliverabilityWhat the acronyms DKIM, DMARC, and SPF meanWhat is email engagement and why is it important?Ways to automatically track email engagementWhy unsubscribes might actually be a good thingCommon mistakes and best practices for improving your email engagement

What this episode covers

You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.You'll learn:The difference between "email delivery" and "email deliverability"The different factors that impact email deliverabilityWhat the acronyms DKIM, DMARC, and SPF meanWhat is email engagement and why is it important?Ways to automatically track email engagementWhy unsubscribes might actually be a good thingCommon mistakes and best practices for improving your email engagement

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Episode 20: Deliverability Factors & Engagement Tagging

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Frequently Asked Questions

How long is this episode of Growth Decoded?

This episode is 58 minutes long.

When was this Growth Decoded episode published?

This episode was published on March 29, 2022.

What is this episode about?

You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.You'll learn:The difference between "email delivery" and "email deliverability"The different...

Can I download this Growth Decoded episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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