Episode 21 | All Things Creative Marketing - Branding, reactive marketing & data analytics.

In this episode of All Things Business - The Podcast, we are joined by two guests Martin Carmody, Managing Director of Stratos Creative and Rebecca Covington, Marketing Manager at Woodfines Solicitors. We talk with Martin and Rebecca about the art of branding and what sort of timeline you should be working to for your marketing including mastering the balance between proactive and reactive marketing. Our guests also share what they learned from the biggest mistakes they have made in their careers so far as well as cover some of their favourite campaigns and brands they have come across throughout their lives. We finish with some advice from our guests for anyone who finds themselves embarking on their own creative marketing journey.