EPISODE · Apr 21, 2022 · 32 MIN
Episode 21: Can brands be...funny?
from Growth Decoded · host ActiveCampaign
Tim Washer spent 20 years at IBM, Cisco, and Interpublic Group while learning comedy writing from Stephen Colbert and improv from Amy Poehler. He’s a contributor to shows you may have heard of: Saturday Night Live, The Late Show, and Last Week Tonight with John Oliver.Tim stopped by and spoke about the importance of restoring creativity and human connection to our business communications — and the critical role that humor and comedy can play.You'll learn:→ A 5-step way to incorporate comedy into your messaging→ Why you should "follow the fear"→ Why making a human connection is so important→ How humor contributes to creating a real relationship and a human moment
What this episode covers
Tim Washer spent 20 years at IBM, Cisco, and Interpublic Group while learning comedy writing from Stephen Colbert and improv from Amy Poehler. He’s a contributor to shows you may have heard of: Saturday Night Live, The Late Show, and Last Week Tonight with John Oliver.Tim stopped by and spoke about the importance of restoring creativity and human connection to our business communications — and the critical role that humor and comedy can play.You'll learn:→ A 5-step way to incorporate comedy into your messaging→ Why you should "follow the fear"→ Why making a human connection is so important→ How humor contributes to creating a real relationship and a human moment
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Episode 21: Can brands be...funny?
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