🇬🇧 Episode 21: Why your sales coaching isn’t working - and how to fix it for good I Ambre Jeanneau from Scaling Edge

Dominic speaks with Ambre Jeanneau, former Head of Sales Enablement at Parloa, about one of the most misunderstood topics in sales: coaching.Together they explore how to move away from one-off sales trainings and inspirational sessions and toward structured, scalable coaching embedded in the day-to-day of your sales managers.Ambre shares her experience driving enablement in hyper-growth environments and explains why sales leaders often default to "doing it themselves" instead of coaching—and what to do about it.This episode is packed with tactical insights on:How to define coaching (vs. training or feedback)Micro-coaching moments and where to build them inReframing managers as enablers, not just operatorsWhy adoption fails - how to make it stickyDesigning a coaching culture even without external budgetFavorite Quote: "It’s not about one inspirational session - it’s about consistent, structured conversations that shape behavior over time."Mentioned Resources:LinkedIn Profile Ambre JeanneauLinkedIn Profile Dominic Ambre's Enablement HandbookCall to action: Click "Follow" and check back in two weeks for the next episode.Chapters:02:10 Why managers avoid coaching- and how to fix that05:16 Embedding coaching into existing meetings07:26 The difference between coaching, feedback and training10:06 Micro-coaching examples that actually work13:42 How to align expectations around what “coaching” means17:09 Training vs. application: where most companies go wrong19:35 Building psychological safety through coaching