EPISODE · Jun 26, 2024 · 19 MIN
Episode 23 - Heather Margolis
from Channel Waves · host Steven Kellam
In this episode of ChannelWaves, Steven Kellam hosts Heather Margolis, founder and CEO of Channel Maven, to discuss the importance of end-to-end partner marketing. Heather shares insights on navigating the buyer’s journey, overcoming common challenges, and leveraging tools like SEO, SEM, and AI. Tune in to learn how to effectively engage, educate, and enable partners for better marketing outcomes. Perfect for channel leaders looking to enhance their marketing strategies and stay competitive.
What this episode covers
In this episode of ChannelWaves, Steven Kellam hosts Heather Margolis, founder and CEO of Channel Maven, to discuss the importance of end-to-end partner marketing. Heather shares insights on navigating the buyer’s journey, overcoming common challenges, and leveraging tools like SEO, SEM, and AI. Tune in to learn how to effectively engage, educate, and enable partners for better marketing outcomes. Perfect for channel leaders looking to enhance their marketing strategies and stay competitive.
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Episode 23 - Heather Margolis
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