Episode 23: The Digital Strategist In Integrated Marketing

Ya-Yung Cheng, who goes by YY, is the Senior Director of Digital Marketing and Platforms at Sylvan Learning, the leading provider of K through 12 tutoring and supplemental services in North America. YY brings almost 20 years of marketing experience to the role, with positions at American Express, Ingenio and Yahoo along the way. YY is a graduate of the University of Pennsylvania and has an MBA from UC Berkeley. She joins us from Baltimore, Maryland to discuss the role of the digital strategist in integrated marketing.