Episode 24 - Kelly Hiller & Bailey Leffler

In this episode of BrandSpot, I’m joined by Kelly Hiller, Chief Marketing Officer, and Bailey Leffler, Director of Brand at Purdue University. We explore how Purdue has built one of the most trusted university brands in the United States and what it takes to sustain that reputation in an increasingly competitive and evolving higher education landscape.We discuss the thinking behind Purdue’s brand strategy, the balance between heritage and innovation, and how trust is cultivated across a diverse and global community of students, alumni, faculty and partners.Tune in as we discuss:The journey behind Purdue being recognised as the Most Trusted University Brand and what that means for the institutionHow Purdue builds and maintains trust across its wide-ranging audiencesThe key initiatives and brand decisions that have shaped Purdue’s identity in recent yearsHow storytelling and positioning help differentiate Purdue in a crowded higher education marketThe role of leadership, collaboration and consistency in strengthening brand culture at scaleA must-listen for brand leaders, higher education professionals, marketing strategists, and anyone interested in how institutions can build and sustain trust in a rapidly changing world.