Episode 25 - Lucy Balona

In this episode of BrandSpot, I’m joined by Lucy Balona from the Cancer Association of South Africa (CANSA). We explore the vital work CANSA is doing to support individuals and families affected by cancer across South Africa, as the organisation marks an incredible 95 years of impact.We discuss how cancer care has evolved over the decades, what it means for CANSA to be “future-focused”, and how the organisation is expanding its reach through both physical care initiatives and digital platforms. From emotional support to early detection, this conversation highlights the human side of cancer care and the importance of accessible, community-driven services.Tune in as we discuss:How cancer care in South Africa has changed over the past 95 years and where it’s headingWhat CANSA’s “future-focused” approach looks like in practiceWhy emotional and practical support are just as critical as medical treatmentThe challenges around early detection and what’s preventing more people from getting screenedThe role of partnerships in driving meaningful, on-the-ground impactPractical advice for anyone concerned about cancer and where to startA must-listen for healthcare professionals, non-profit leaders, caregivers, and anyone interested in how organisations are making a tangible difference in the fight against cancer.