Episode 26: Lisa Gagnon

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This episode is 30 minutes long.

Q: When was this McCombs Made episode published?

This episode was published on March 3, 2026.

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from McCombs Made · host Miranda Bradley

Lisa Gagnon knows entertainment. More specifically, she understands sports entertainment. After earning her BBA degree from Texas McCombs in 1997, she went on to earn a MBA in marketing from the University of North Carolina Chapel Hill before heading up the Houston Super Bowl Host Committee as vice president of marketing. Today, she is the chief marketing officer for the Houston Livestock Show and Rodeo, which broke its all-time attendance record in 2025 with 2.7 million attendees. Lisa sat down with McCombs Made to reflect on her journey from student to play-maker, life as a sports entertainment marketer and what she plans to do next.

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Episode 26: Lisa Gagnon

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Frequently Asked Questions

How long is this episode of McCombs Made?

This episode is 30 minutes long.

When was this McCombs Made episode published?