Episode 27: The One Where We Treat Dating Like a Business

Send us a text, question, or commentWhat if your dating life isn’t broken — it just needs a better strategy?In this episode of Unfiltered-ish, the one where we treat dating like a business, Natali, Carina, and Nikki talk about dating apps, burnout, and how to approach modern dating in a completely different way.What starts as a conversation about creating a dating profile quickly turns into a deeper discussion about control, mindset, and why dating can feel so much harder than building a business.They explore: Dating apps like Bumble and Hinge  Why online dating can feel frustrating and exhausting  Dating burnout and emotional fatigue  Treating dating like a funnel (top of funnel, messaging, and filtering)  How to create a dating profile that actually attracts the right people  Letting go of pressure to “find the one”  Dating for curiosity instead of outcome They also reflect on: Why business feels easier than personal relationships  Control vs uncertainty in dating  How expectations impact your dating experience  Friendship, support, and navigating midlife together Along the way, they share stories from a week spent together — including photo shoots, AI experiments, hot air balloon rides, and the real conversations that happen when you slow down and talk about what actually matters.If you’ve ever felt stuck in dating, frustrated with dating apps, or unsure how to meet someone in a more intentional way, this episode offers a fresh, practical, and surprisingly empowering perspective.Unfiltered-ish is a women’s podcast about midlife, relationships, personal growth, friendship, and the conversations we don’t always say out loud.