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Episode 28: Making Content that Matters episode artwork

EPISODE · Jul 21, 2022 · 45 MIN

Episode 28: Making Content that Matters

from Growth Decoded · host ActiveCampaign

STOP TRYING TO BE THE BEST BUSINESSInstead, focus on becoming your customer’s FAVORITE. This does a few things: First — it’s a more attainable goal. Because, what does it mean to be the BEST?It’s hard to define, and it’s impossible to attain. Who’s to say that you’re actually the best?Second (and most importantly) — it shifts the focus of your messaging and marketing off of your own business, and onto your customers and audience.So how do you do this? We spoke with Jay Acunzo and talked about this exact problem on the next episode of Growth Decoded. Join us on July 21!

What this episode covers

STOP TRYING TO BE THE BEST BUSINESSInstead, focus on becoming your customer’s FAVORITE. This does a few things: First — it’s a more attainable goal. Because, what does it mean to be the BEST?It’s hard to define, and it’s impossible to attain. Who’s to say that you’re actually the best?Second (and most importantly) — it shifts the focus of your messaging and marketing off of your own business, and onto your customers and audience.So how do you do this? We spoke with Jay Acunzo and talked about this exact problem on the next episode of Growth Decoded. Join us on July 21!

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Episode 28: Making Content that Matters

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How long is this episode of Growth Decoded?

This episode is 45 minutes long.

When was this Growth Decoded episode published?

This episode was published on July 21, 2022.

What is this episode about?

STOP TRYING TO BE THE BEST BUSINESSInstead, focus on becoming your customer’s FAVORITE. This does a few things: First — it’s a more attainable goal. Because, what does it mean to be the BEST?It’s hard to define, and it’s impossible to attain. Who’s...

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