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Episode 28: The Big Game: Costly Signaling and the Public's Trust episode artwork

EPISODE · Feb 5, 2024 · 27 MIN

Episode 28: The Big Game: Costly Signaling and the Public's Trust

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands. 

What this episode covers

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.

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Episode 28: The Big Game: Costly Signaling and the Public's Trust

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Frequently Asked Questions

How long is this episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?

This episode is 27 minutes long.

When was this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode published?

This episode was published on February 5, 2024.

What is this episode about?

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands. 

Can I download this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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