EPISODE · Jul 30, 2025 · 41 MIN
Episode 29: Host Events That Actually Grow Your Business, Without Breaking the Bank with Jen Kinal
from The Expansion Code Bridal with Heather Dick
Episode Summary:In this episode of The Expansion Code, host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen emphasizes the importance of hosting events with a specific target goal in mind, such as customer appreciation, education, or community building.We talk about:General discussion of events, their purpose, and how they can benefit businesses.Specific strategies and tips for hosting effective and budget-friendly customer appreciation events.Utilizing events as a platform for educating customers and showcasing expertise.Partnering with other businesses to expand reach and build relationships.The benefits of hosting recurring annual events and how to keep them fresh.Managing costs, determining ticket prices, and prioritizing spending.Connect with Jen Kinal:Website: https://jenkinal.com/Instagram: https://www.instagram.com/jenkinal/Books & Resources:Unreasonable Hospitality by Will GuidaraHow to Connect with Heather:Follow Heather on Instagram: @iamheatherdickFollow The Expansion Code Podcast: @theexpansioncodeWebsite & Resources: https://www.theexpansioncode.ca/Check out Heather's consulting packages, free resources, and strategy sessions on her website.Podcast Sponsor: Blush ArtistryThis episode is proudly sponsored by Blush Artistry, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.Book your appointment at: http://www.blush-artistry.caFollow Blush on Instagram: @blushartistrymuaDon't Forget to Subscribe & Review!Follow the podcast so you never miss an episode.Leave a review it seriously helps!Share this episode with a friend who needs social media clarity.Check out our giveaways details are always in the show notes & on Instagram!Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDickPodcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Episode Summary:In this episode of The Expansion Code, host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen emphasizes the importance of hosting events with a specific target goal in mind, such as customer appreciation, education, or community building.We talk about:General discussion of events, their purpose, and how they can benefit businesses.Specific strategies and tips for hosting effective and budget-friendly customer appreciation events.Utilizing events as a platform for educating customers and showcasing expertise.Partnering with other businesses to expand reach and build relationships.The benefits of hosting recurring annual events and how to keep them fresh.Managing costs, determining ticket prices, and prioritizing spending.Connect with Jen Kinal:Website: https://jenkinal.com/Instagram: https://www.instagram.com/jenkinal/Books & Resources:Unreasonable Hospitality by Will GuidaraHow to Connect with Heather:Follow Heather on Instagram: @iamheatherdickFollow The Expansion Code Podcast: @theexpansioncodeWebsite & Resources: https://www.theexpansioncode.ca/Check out Heather's consulting packages, free resources, and strategy sessions on her website.Podcast Sponsor: Blush ArtistryThis episode is proudly sponsored by Blush Artistry, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.Book your appointment at: http://www.blush-artistry.caFollow Blush on Instagram: @blushartistrymuaDon't Forget to Subscribe & Review!Follow the podcast so you never miss an episode.Leave a review it seriously helps!Share this episode with a friend who needs social media clarity.Check out our giveaways details are always in the show notes & on Instagram!Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDickPodcast Artwork created by Lucas Seaward: www.360design.ca Hosted on Acast. See acast.com/privacy for more information.
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Episode 29: Host Events That Actually Grow Your Business, Without Breaking the Bank with Jen Kinal
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