episode 3 - inside the madness of turn

On this episode of the turn podkast, Robb sits down with Jay, who has seen the company from nearly every angle — starting on the retail floor as a brand ambassador and eventually stepping into the middle of the chaos inside the turn office.They talk about the transition from working independently in stores to navigating the personalities, pace, and unpredictability of a fast-growing company. Jay shares what it was like stepping into a role that Robb himself warned might be a little… intense — and why she chose to take the challenge anyway.The conversation dives deep into turnone, the next chapter for the company. What started as the simple idea of designing new hardware quickly turned into something much bigger: new packaging, new devices, collectibles, campaigns, education, and a launch that touches every part of the business.Robb breaks down the philosophy behind why turn constantly evolves — drawing inspiration from fashion, technology, and other industries where brands either innovate or get left behind. He also shares the story behind podpak, how the idea came from studying products like AirPods, and why solving real problems for consumers matters more than just releasing another vape.Along the way they cover:• The reality of building a cannabis brand from the inside• Why turn embraces change instead of playing it safe• The sleepless nights and “shit show” moments behind big launches• The origin of podpak and hardware innovation• The vision behind turn one and what comes nextIt’s a candid look at the messy, creative, and sometimes chaotic process of building a brand that refuses to stay the same.