Episode 3: Pointing North - Can Your Brand Anchor a Purpose-Led Culture?

In this episode we're joined by Simon Hakim, Co-Founder of the award-winning brand agency Hunter, to explore the grey space between brand, purpose, and culture. If you’ve ever wondered whether your brand could do more than just sell — if it could inspire, align, and anchor your team’s identity — this episode is for you.What we cover;- Why brand isn't just external — it's a cultural tool- How purpose-led branding can reshape how teams see their work- Bringing this to life with real world examples- Who drives cultural change — leadership, creatives, or both?Why this matters:We’re in an era where purpose on the wall isn't enough. Employees and customers alike are asking harder questions. And branding — when done right — isn't just about positioning. It's about pointing north. It's about anchoring a culture in something real, lived, and resonant.About our guest:Simon Hakim is the co-founder and CEO of Hunter, a brand transformation company working across Australia and New Zealand. For over a decade, he’s helped ambitious businesses use brand as a lever for growth, reinvention, and cultural change — not just a marketing tool.Subscribe and follow for more:Like and subscribe to see when we drop our episodes. If you’re leading teams or shaping workplaces, these are the stories and insights for you. Have a question or want to join an episode? Drop us a message!