Episode 3: Rethinking Reality - How XR is quietly reshaping Business with Amy Peck

from NeCXt: when Strategy meets Technology · host NeCXt Podcast: when Strategy meets Technology

In this episode of NeCXt, David and his guest Amy Peck, founder of EndeavorXR, delve into the world of immersive technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR), collectively known as XR. Theydiscuss the current state of XR, its business applications, and the convergence of AI with immersive tech. Amy shares insights on how XR can drive measurable business impact, enhance customer experiences, and the importance of a protopian vision for the future. The conversation also touches on the barriers to mainstream adoption of XR and the potential for AI to revolutionize theindustry.

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This episode is 33 minutes long.

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This episode was published on June 12, 2025.

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