Episode 3: Your demand problem is a brand problem

from Beyond the Index: Unlocking Today's B2B Success Drivers

Luke Boyadjian, Account Director at Dentsu B2B, is joined with Aimie Rigas, Director of Audience Growth at Nine, and Jake Hird, EVP Strategy at Dentsu B2B, to discuss buyer trust and confidence, distinctive assets, and how to connect brand activity with commercial outcomes. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Beyond the Index: Unlocking Today's B2B Success Drivers?

This episode is 33 minutes long.

When was this Beyond the Index: Unlocking Today's B2B Success Drivers episode published?

This episode was published on March 17, 2026.

What is this episode about?

Luke Boyadjian, Account Director at Dentsu B2B, is joined with Aimie Rigas, Director of Audience Growth at Nine, and Jake Hird, EVP Strategy at Dentsu B2B, to discuss buyer trust and confidence, distinctive assets, and how to connect brand activity...

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